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I am not an accountant, just another Vine user trying to figure the taxes out. I think the problem with your analogies is that you don't have any expenses. The value of the products is a credit, not an expense. Plus you are combining two businesses, Vine with your other business. I think your other business would have to purchase the Vine stuff to make it an expense. Then your Vine business would have double income for the Vine item. Once when received from Amazon and a second time when you sell it to your other business. I am trying to figure out if we can count the product as a loss if we use it for the review and no value is left after the review or it arrives damaged or unusable. I own other businesses too but I would never claim products I get for free as an expense. How is it an expense if you did not pay for it?