Small Business Loses Money

I technically have a small business in that I am an artist. I make art but don't sell anything. I have expenses like studio space, a website, and materials. I have done the schedule C for some years but stopped since there is a rule about how long you can claim a business that loses money. I haven't claimed it in a few years. Is the max # of years you can claim a "failing" business cumulative or consecutive? Should I start claiming it again to get a bigger tax break?