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If you purchased a download, you likely should have gotten an email with the special download link and a license code.  At least that's the way it works at Costco.   In fact, Costco uses 2 emails.   First Costco sent an email that the order was fulfilled, then "some" minutes later a second email arrived with the download link and license code.   I realize that Sam's may fulfill its digital orders differently, but the principle ought to be the similar.    The license code is used during installation to activate the software.