I am never presented the opportunity to enter my activation code

I bought TurboTax Deluxe.  I installed, then was asked to update.  Update was successful.  Then I restarted TT and was prompted to log in my account which I did.  I am then prompted to purchase Turbo Tax.  I am never provided the opportunity to enter the activation code.  None of the help pages describe my experience.  How do I activate Turbo Tax.