You will have to call customer support. They are rolling out a new procedure this year, to activate your license you must be logged into your Turbotax online account and provide your password as well as the license code. You are also limited to one Turbotax account per license code, so you can't install the program on one computer using your online account, and someone else's computer using their online account. That seems to be an additional step to make sure that your 5 activations are limited to computers you own, and you aren't just giving the license to other people. (Even in past years, the license was for up to 5 computers that you own, not 5 "family and friends.").
So it's possible the new activation scheme isn't working properly yet.
