If the closest Principal Business or Professional Activity code you can find is "general merchandise retailers", yes, use that.
No, it's not going to cause you issues with the IRS. This code is used for statistical purposes only and does not affect your taxes.
One reason for the change may be due to the fact that with the advent of Internet, social media, mobile phones and most of the technology that drives today’s business models, many of the NAICS Codes have became obsolete or overly broad.
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