I agree with @Anonymous_ on the purchase of the cleaning business.
Essentially you purchased the "assets" of the business, and these assets are intangibles.
As noted, this cost will be amortized over a 15 year period.
I don't have an understanding of what the purchase of clients via Thumbtack involves, so I can't provide any guidance on that component.
*A reminder that posts in a forum such as this do not constitute tax advice.
Also keep in mind the date of replies, as tax law changes.
