You may see a prompt asking if the name is correct if the name is longer than the number of characters provided for entering it. Also, sometimes special characters such as the apostrophe or pound sign can cause issues with a computer program. Try entering the employer name without those characters to see if the error goes away.
As long as your Employer Identification number, State Employer number, and your Social Security number are entered correctly, you should be fine entering the name as it was shown on your W-2 Form, even if the end of it is cut off.
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