Why are discontinuing Itsdeductible???????

[simmoja72]

Itsdeductible is an essential part of the integrated Turbo Tax software.  If you remove it I think there is a high risk of losing a significant part of your tax software marketing share. I like many have been a Turbo Tax customer many years 30+.  I am retired from 35+ years of work in IT field.  I understand the impact and frustration this causes end user of the Itsdeductible software.  As result of your decision to discontinue Itsdeductible, I have already started reviewing other tax software with the intention of switching from Turbo Tax to some other integrated solution that manages charitable deductions. However, I hope you will quickly reverse your decision to discontinue Itsdeductible and embrace its value to a large user base of customers.  A reversal in your decision hopefully will start restoration of confidence in your leadership. 

[M-MTax]

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@simmoja72 wrote:

Itsdeductible is an essential part of the integrated Turbo Tax software.  If you remove it I think there is a high risk of losing a significant part of your tax software marketing share. 

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If they agreed they would lose a significant amount of market share, the decision to discontinue the program would not have been made in the first place. The program is also nowhere near an "essential part of TurboTax" as it's likely that the vast majority of TurboTax customers have never used it.

[simmoja72]

Obviously you have a narrow company line perspective, and do not understand the gravity of this problem for the many real users of Itsdeductible… no amount of rhetoric will convince you otherwise… only time will tell… 

[M-MTax]

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@simmoja72 wrote:

Obviously you have a narrow company line perspective, and do not understand the gravity of this problem for the many real users of Itsdeductible… 

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Uh, no, it's a realistic and pragmatic perspective. Corporations, such as Intuit, have a duty, first to their shareholders and second to their customers. You may not like it but that's just axiomatic. 

The duty, specifically, is to maximize shareholder value in an ethical and responsible manner. Discontinuing a product that consumes resources yet produces neither income nor a benefit is part and parcel of that duty. 

[simmoja72]

Well, you are displaying the true colors and values of TurboTax. Sometimes doing the right thing means sacrificing a little $ on the bottom line. That’s why customers are so frustrated and angry over your leadership’s decision to discontinue Itsdeductible.😡

[ClydeHunts]

I will be researching other options as well. Looks like this is Turbo Tax's Bud Light / Cracker Barrel Moment.

[M-MTax]

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@simmoja72 wrote:

That’s why customers are so frustrated and angry....

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How about, "That's why a small percentage of customers are so frustrated and angry...."?

If it were otherwise, Intuit would never consider discontinuing the program.

[USARJ1970]

I Agree. At the very least, they should continue ItsDeductable through the 2025 tax season. Why would any company step on their customers like this. Hell, if you want, charge me $50 or so for the service. Please reconsider!!!

[M-MTax]

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@USARJ1970 wrote:

........if you want, charge me $50 or so for the service.

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If it were a simple matter of charging for the program, they would have already done so. Intuit clearly felt it was not worth the time or expense.

Also, and this is only my take on the matter, companies such as Intuit typically think "long term". In that long term (roughly 10-15 years), consumer-level tax prep software is toast, gone, disappeared, as some form of IRS Direct File almost completely relegates consumer-level products like TaxAct, TurboTax, et al, to the dust bin. Companies that now develop consumer-level software will cease doing so and will then (possibly) only provide assistance to customers with the direct file system being utilized by the IRS.

[user17572591019]

Agree.  Can't understand why they would get rid of a sticky, valuable and unique offering.  I'd even consider paying a small fee for it because it makes things easy.  Yet, mid-tax year, shut it down?

[M-MTax]

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@user17572591019 wrote:

.....I'd even consider paying a small fee for it.....

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Again, if it were a matter of money, they would have already imposed a fee or charge for its use.

Most people on this board don't realize that TurboTax is just one component of Intuit's total business portfolio, which they have named their "Consumer Group" AND the Consumer Group accounts for around 25% of Intuit's total revenue. The other 75% is comprised of their Credit Karma and their Global Business Solutions Group (which is the largest component).

Of those three, the Consumer Group (which includes TurboTax) had the weakest revenue growth.

[e024486]

Great examples we’ve seen 

[gsavadov]

I share the disappointment about  ItsDeductible being discontinued. But, I have found an alternative that appears to be excellent. It is called Deductible Duck. This app is very similar to ItsDeductible, so should feel completely familiar to former ItsDeductible users. The app even allows for exporting data directly into Deductible Duck so you can maintain all of your prior year history. Although it's early in the game, I also have had great experience with their customer service. Assuming that Intuit sticks to its plans to discontinue, I suggest you check out Deductible Duck.