The amount you can deduct is limited to your net profit in your
business. If your business has a loss, you will not be able to deduct the
insurance premiums on the Form 1040. However, you can claim them as an itemized
expense on Schedule A, if you have enough other medical expenses and file a Schedule A.
Also, here is a link to a good article on Self-Employed Health Insurance that explains all the rules.
Here is where to enter your medical insurance premiums
if you are self-employed:
https://ttlc.intuit.com/replies/4230299