Intuit does control the price they sell to retailers, though. I've been thinking about this. The cost of sales of a unit of software is close to zero. Therefore, to maximize sales, the software maker, Intuit, wants to sell to as many as possible, each at the highest price they will pay. Some people will pay more, some less. This has always been incompatible with the traditional market in which you sell to everyone at the same price. But, ah, people who have new computers which lack CD ROM drives are apparently willing to spend more money on computers, and probably software, than people who are hanging on to their ten-year-old computers that have CD ROM drives. So Intuit can get more sales dollars by charging more for the download and less for the CD ROM. Very clever!
