Generally the Deluxe will only handle expenses related to regular work where Self employed handles small business expenses such as, start up expenses, rental property income, sole propriety expenses.
The initial questions are there to get you to the edition that will work best for you.
Try finding an option that says see more or see all, this let's you choose all things that apply to you. You may also want to try not choosing the self employed option.
Do keep in mind, you can get it to start on the free edition, and still get jammed up if you try to claim something that requires a form in a higher edition.
